"I turned my attention back to The Dohring Company and launched OpinionSurveys.com, a multimillion-member online market research panel and its vertical online business-to-business market research divisions—RestaurantSurveys.com and SatisfactionSurveys.com. Significantly, OpinionSurveys.com has rapidly become a leader in online market research in the U.S."
— Doug Dohring
The selling process from product knowledge, prospecting, sales presentations, and personal selling skills are covered. The program includes basic study skills, communications skills as well. Role playing and drills on sales techniques and sales situations are used to help the student apply the knowledge to personal selling situations.
A faculty-supervised Final Practical Application requires the student to use the knowledge and skills learned to design sales presentations and make sales in a business organization.
This program is recommended for people employed in sales who want to improve their personal selling ability.
Program: Sales Basics
Instructional Clock Hours: 160
- Basic Study Manual
- Improving Business Through Communication
- How to Create Want for Your Products Through Effective Sales Techniques
- Sales Basics Final Practical Application