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Featured Alumni

"After I graduated I became the Director of Marketing and Public Relations for a successful software company due to the Job Placement assistance at the College. I was able to come in and start in an executive position only because of what I had learned. In the six months I've been working here, we have increased sales by 40% over the previous year."

— Kevin McAdam
Degree Program Graduate

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Public Relations Basics

Good public relations is an important element of any business or organization. This program covers the basic elements of public relations including publicity, promotion, opinion research, special events and press agentry. This course should bring about a complete overall image of the extent and power of the public relations profession and provide the basic skills needed to conduct public relations programs and activities.

A faculty-supervised Final Practical Application requires the student to summarize the knowledge and skills learned by planning and executing a public relations program for a business or organization.

This program is recommended for:

  • people who are currently working in public relations and
  • business owners, professionals, executives and managers who want to become more effective in managing the public relations functions of their companies or professional practices.

Program: Public Relations Basics
Approximate Weeks:
Full Time: 40 Hours Per Week = 7
Half Time: 20 Hours Per Week = 14
Part Time: 10 Hours Per Week = 28

 

Instructional Clock Hours: 220
Semester Credit Hours: 7 1/3
Continuing Education Units: 22

Required Courses:

  • Basic Study Manual
  • How to Get Along With Others in Business
  • Public Relations and Marketing Surveys
  • Public Relations and Marketing Surveys Apprenticeship
  • Public Relations
  • Public Relations Basics Final Practical Application