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Craig Jensen is CEO of Executive Software, a software company in Burbank, California. The company was incorporated in 1981 and has since been ranked in Software Magazine’s list of the top 100 independent software companies in the world.
“We started off doing consulting for income and product development to build a future. The company prospered, but solely from consulting; the products we developed never seemed to take off as expected.
“In 1986, all that changed when I was introduced to L. Ron Hubbard’s essays on marketing.
“Most people know of Mr. Hubbard as the Founder of the Scientology religion and the author of Dianetics. But few people realize he wrote an 11-volume set on the subjects of administration and management. This instantly revealed to me what I had been doing wrong and resulted in a 180-degree shift in our marketing direction.
“We used Mr. Hubbard’s survey and marketing techniques to find, develop and launch a new product that put our company on the map. The next year our sales increased five-fold.
“Repeating those same successful marketing actions and applying more of the principles found in the Hubbard Administrative Technology, we more than doubled our revenues the next year and the next year. Executive Software subsequently appeared on the Inc magazine list of the 500 fastest growing privately held companies in America for four years in a row; and even ranked in Software Magazine’s list of the top 100 independent software companies in the world.
“It is important to note that this success has been accomplished entirely without the use of venture capital. The company is debt free and completely self-financing.” |
