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Featured Alumni

"After I graduated I became the Director of Marketing and Public Relations for a successful software company due to the Job Placement assistance at the College. I was able to come in and start in an executive position only because of what I had learned. In the six months I've been working here, we have increased sales by 40% over the previous year."

— Kevin McAdam
Degree Program Graduate

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Marketing

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Marketing

Product ID : PK17

Price: $75.00

Weight : 3.00 lbs

Description

This pack covers all the basics of marketing providing the guiding principles to steer all research, marketing, advertising, sales promotion and distribution actions.

Shipping

UPS ground shipping within the continental USA included in the price of the materials. For any additional shipping options please contact the bookstore at  888.812.4224